Display Advertising

Display Advertising is a form of online advertising by embedding and advertisement in a web page. Ads may be static or dynamic. Dynamic ads, typically called Rich Media, are usually constructed from a JavaScript program or a multimedia object using Java, Shockwave, or Flash to employ sound, animation, or even video.

Note: Actual live implementation may still change/vary as it will be based on a website's updated design.

UNIT GUIDELINES

BILLBOARD


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Dimensions
970x250 px

File Size
500 KB file size limit for .jpg/.gif/.png;
Description
A large format in prime real estate. This ad format can be located at the top most part of a site's homepage. It will be the first format that will be seen when the page is initially loaded.

SUPER LEADERBOARD


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Dimensions
970x90 px

File Size
300 KB file size limit for .jpg/.gif/.png;
Description
A horizontal banner which is located at below the masthead of any website

AD STRIP


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Dimensions
970x60 px

File Size
300 KB file size limit for .jpg/.gif/.png;
Description
A horizontal banner which is located below the navigation bar of any website.

MEDIUM RECTANGLE


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Dimensions
300x250 px

File Size
300 KB file size limit for .jpg/.gif/.png;
Description
This format is located at the right side of a webpage.

BUTTON


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Dimensions
300x60 px

File Size
300 KB file size limit for .jpg/.gif/.png;
Description
A medium sized format which can be located on the right side of a page.

VIDEO BILLBOARD


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Dimensions
970x250 px

File Size
3000 KB file size limit for YouTuBe/flv/swf
Description
Can also be referred to with the same description as the standard billboard. The only difference with this format is its ability to showcase video files.

SECTION INTERSTITIAL


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Dimensions
Minimum: 300px x 250px
Maximum: 300px x 480px"

File Size
300 KB file size limit for .jpg/.gif/.png;
3000 KB file size limit for YouTuBe/flv/swf
Description
A format which will be made visible once a user clicks on a particular section of a website. When user clicks on their desired section, an ad will first come out before they are led to the specified section.

EXPANDING BUTTON


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Dimensions
Minimum: 300px x 60px
Maximum: 300px x 120px"

File Size
300 KB file size limit for .jpg/.gif/.png (landing and trigger format);
1000 KB file size limit for YouTuBe/flv/swf
Description
Originating from a medium sized format, this format showcases more visibility by expanding to a larger scaled format.

PAGE COLLAPSE


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Dimensions
MREC: 300x250 during collapse:
width: 1000px height: 250px minimum (depends on height of flashbox)

File Size
500 KB file size limit for .jpg/.gif/.png;
3000 KB file size limit for YouTuBe/flv/swf
Description
A format which utilizes the premiumness of a site's homepage flashbox. Upon click from a standard mrec or button, the site's homepage flashbox will collapse to reveal an ad's "big reveal".

NOTEBOOK


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Dimensions
"static: 300px x 600px
expanded: 600px x 600px"

File Size
300 KB file size limit for .jpg/.gif/.png;
3000 KB file size limit for YouTuBe/flv/swf
Description
Originating from a meduim sized format, this format will expand to reveal a larger scaled format which can carry several tabs/pages, similar to a microsite.

WELCOME


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Dimensions
"upon welcome: 300px x 250px
when closed: 300px x 60px"

File Size
300 KB file size limit for .jpg/.gif/.png (landing and trigger format);
1000 KB file size limit for YouTuBe/flv/swf (for implementing format)
Description
One of the very few slightly intrusive ad that we offer. We only offer this ad on a very limited duration. The ad will come out once the homepage of a site is loaded on a site's screen. After its animation, it will land to a button ad format.

EXPANDING MREC


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Dimensions
300x250 px expands to 600x250 px

File Size
300 KB file size limit for .jpg/.gif/.png;
Description
Originating from a standard mrec, the format can expand horizontally to reveal a larger scaled format.

VIDEO SIDEKICK


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Dimensions
When static: 300x250px
When expanded: 850px x 700px

File Size
300 KB file size limit for .jpg/.gif/.png (landing and trigger format);
1000 KB file size limit for YouTuBe/flv/swf (for implementing format)
Description
This format converts an expandable banner into a panel that opens to the side of the publisher page for an unlimited ad experience.

VIRAL VIDEO BOOSTER


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Dimensions
When static: 300x250px
When expanded: 600px x 600px

File Size
300 KB file size limit for .jpg/.gif/.png (landing and trigger format);
1000 KB file size limit for YouTuBe/flv/swf (for implementing format)
Description
Enabling a background dimmer on expansion and social features to facilitate sharing, this format enhances both video impact and reach.

BACKGROUND DIMMER


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Dimensions
300x250 px

File Size
300 KB file size limit for .jpg/.gif/.png (landing and trigger format);
1000 KB file size limit for YouTuBe/flv/swf (for implementing format)
Description
By dimming the web page surrounding the ad, this format enables advertisers to enhance engagement and direct the user's attention to the ad.

CATFISH


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Dimensions
970x90 px

File Size
300 KB file size limit for .jpg/.gif/.png;
1000 KB file size limit for YouTuBe/flv/swf
Description
A horizontal banner which can be located at a "locked" position at the bottom of a webpage.

INTERACTIVE CATFISH


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Dimensions
when static: width: 970px height: 90px
when expanded: width: 970px height: 415px
File Size
300 KB file size limit for .jpg/.gif/.png;
1000 KB file size limit for YouTuBe/flv/swf
Description
A horizontal banner which can be located at a "locked" position at the bottom of a webpage.

BASEBOARD SLIDER


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Dimensions
when static on page width of container: 100%
width: 970px
height: 90px
when slider is activated
width: 970px
height: 460px + 90px of the baseboard

File Size
300 KB file size limit for .jpg/.gif/.png;
1000 KB file size limit for YouTuBe/flv/swf
Description
A horizontal banner which can be located at a "locked" position at the bottom of a webpage. When banner is clicked, the entire webpage will be pushed sideways to reveal a larger scaled format.

PUSH DOWN AD STRIP


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Dimensions
When static: 970x60px
When epxanded: 970x415px

File Size
300 KB file size limit for .jpg/.gif/.png;
1000 KB file size limit for YouTuBe/flv/swf
Description
When a standard ad strip is clicked, it will expand downwards, pushing down all content below it as well.

SKINNING


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Dimensions
Na.

File Size
Na.
Description
Na.